Do you want analytics to measure your performance?.Is your target audience more engaged on Instagram or Snapchat?.Do you prefer having a public profile that is easily discoverable and to interact with your followers in public? Or do you prefer a private profile and build close one-to-one relationships with your followers?.stories, images, or videos) suits your business best? Are your target audience and customers on the platform?.

Here’s a list of criteria you could consider when comparing Instagram and Snapchat: Snapchat is great for some businesses and Instagram for others…and for some, the best solution is both.īut which is the best fit for your business? What we found is this (and you might know it already) is that it greatly depends on your business. We compared six key aspects of the two platforms: To help you figure out which platform - Instagram or Snapchat - is more suitable for your business, we decided to analyze the differences between the two platforms. With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. Should our business be on Instagram or Snapchat? Or both?

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